As an event coordinator at Ukie Education, I work across various initiations with my colleagues, with a focus on improving and growing the Digital Schoolhouse Senior Esports Tournament. I value the work I do across education and games as they show possible career pathways to the future generations, so they don’t have to go through the same stage of confusion and struggle as I’ve gone through pursuing a career in games. I’m from China, but I’ve completed high school and undergraduate in Canada with a liberal arts degree from McGill University. I am Ukie’s biggest video game player dare I say. Game is my main hobby and my favourite game for now is Baldur’s Gate 3.

As Ukie's CEO, I work with our staff team, Directors, members and partners to set, deliver and monitor strategy. My work includes championing the positive impact of video games and interactive entertainment for society, culture and the economy as well as building partnerships and influence to maintain a positive regulatory and financial environment for our members to succeed. Prior to joining Ukie, I have held senior leadership roles in the Creative Industries. When not at work I enjoy kayaking, cycling and of course playing video games!

I joined Ukie in 2024 and manage our external communications which include our newsletters, social channels and media enquiries. My goal is to support the UK Video Game industry through positive campaigns that will influence change across government.

I joined Ukie in November 2023 as a Team Officer. My main responsibilities include helping with internal admin tasks, assisting the membership and finance team, and providing support during events. You will usually find me at the Ukie front desk greeting our members and visitors and taking care of the office. In my spare time, I enjoy exploring the world of art & design.

I’m responsible for supporting our partner members and helping everyone to maximise the benefits of their membership, facilitating connections and strengthening ties across the industry and beyond. I'm here to understand your specific needs and promote the programmes, activities and events that will best support your objectives. Prior to Ukie, I explored the moral significance of video games as part of an MA in Contemporary Ethics. In my spare time, I can usually be found enjoying a delicious pint or on a stage brandishing my bass guitar - or doing both at once.

I’m Ukie’s Head of Policy and Public Affairs and I am responsible for managing our relationship with policy makers and officials across Parliament, the civil service and regulators as well as other wider bodies in the creative industries. It’s my job to articulate the industry’s view and achievements on a range of issues from regulation, tax and consumer affairs to skills and education. Prior to joining Ukie I worked in a public affairs agency as well as having several roles working in Parliament and for a Political Party. When I’m not at work I’m walking the dog, watching football, practising taekwondo and occasionally playing games!

I’m Ukie’s Head of Communications and Campaigns. I am responsible for managing all our external communication, including press enquires, developing proactive campaigns to support the sector, and influencing change across Government. My goal is to ensure everyone knows the UK is the best place to make, play and sell games. Prior to joining Ukie, I worked at Make UK leading their policy and campaigns team, CBI managing the education and skills policy portfolio, and the National Audit Office conducting value for money studies of Government spending. When I’m not talking about the video games sector, I’m at Selhurst Park watching Crystal Palace play football.

I joined Ukie in November 2022 as Policy and Public Affairs Manager and I have the honour to combine my passion for both games and policy to help the UK games industry maintain and grow its position as a global leader. I am a half-German and half-Italian specimen who has lived in the UK for over 10 years and prior to joining Ukie, I worked for various political agencies and graduated in War Studies from King’s College London. In the rare instances where I am not playing Super Mario, I like to be in the gym, watch football, walk my dog, and try to understand UK politics.

I joined the Ukie team in 2020 and have been Insight & Innovation Manager since 2022. I oversee all of Ukie’s research projects like the census and annual valuations and represent our members and the industry on data-related boards and other projects such as SIC code revisions. Talk to me about collaborating on research or any data you think the UK games industry is missing. I also run some of Ukie’s social activities like board game night and co-operative livestreaming. Manon main in Street Fighter 6.

I head up Ukie's Equality, Diversity and Inclusion work, including administering the #RaiseTheGame pledge.