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We're here to help grow the UK’s interactive entertainment sector and shout about all the hard work, the amazing people, innovative businesses and cutting-edge games that make up our thriving games industry.
We are the trade association for the UK's games and interactive entertainment industry; a not-for-profit, representing businesses from micro studios to multinationals, developers, publishers and service companies, working across online, mobile, console, PC, esports and immersive. It’s our mission to make the UK the best place to make, sell and play games
Read moreUkie works hard every day to ensure that the UK is the best place in the world to make, sell and play video games. We work across a wide range of initiatives and activities, from education to policy, from events to investment, helping support the UK games industry. Find out about all the things we've been up to here.
Read moreUkie values
Games are the culmination of creative and technical innovation, fusing the best of the arts with revolutionary technology
Games are at the heart of our cultural conversation, representing a new language in the way we explore ourselves and the world around us
Games are the perfect playground for future digital citizens, driving the development of a diverse and talented workforce
Games forge narrative landscapes, power immersive storytelling and drive creative opportunities for research and social good
askaboutgames is a joint venture between the VSC Rating Board and Ukie, run with input and advice from across the games industry, that aims to advise parents on the best ways to help their children play safe and sensibly.
A groundbreaking education initiative using play-based learning to engage the next generation of pupils and teachers with the Computing curriculum, with a UK-wide network of schoolhouses and national school’s esports tournament, supported by industry and government.
The UK Games Map, built in partnership with Nesta, is the first interactive, real-time map of the UK games industry and the most complete dataset of the UK games sector’s geography ever built.
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Positioning London as a world-leading cluster for games and interactive entertainment with the London Games Festival, Games London celebrates the culture of games in the UK and promotes the wider UK games industry.
The VGA scheme links volunteers from the games industry with schools, colleges or universities to help inspire the next generation of talent to consider careers in the games sector.
A collaborative and high-impact pledge to improve diversity and inclusion in the games industry - creating cultures where everyone belongs, and ideas can thrive.
A shared industry resource of facts and statistics about the games sector, curated by Ukie.
Bringing academia and industry together to secure the future of the games sector by giving our student members the support and connections they need to start their career in the games industry.
